Subject heading |
Markentreue |
|---|---|
Definition |
Verknüpfe mit Kaufverhalten, Verbraucherverhalten oder engerem SW |
Synonym |
Wiederkaufverhalten |
Related |
Markenwechsel (verwandter Begriff) |
Topic |
|
Source |
Gabler (12. Aufl.) |
Record type |
|
GND-Identifier |
4168905-7 |
Record ID |
041689054 |
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