Subject heading |
Adoption (Marketing) |
|---|---|
Definition |
Geistiger Vorgang, den der Verbraucher in mehreren Phasen bis zur Übernahme einer Innovation durchläuft. |
Synonym |
Adoptionsprozess |
Related |
Diffusion (Wirtschaft) (verwandter Begriff) |
Topic |
|
Source |
Gabler (Online) |
Record type |
|
GND-Identifier |
4272156-8 |
Record ID |
042721563 |
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