Title |
Adoption und Diffusion von Innovationen im Investitionsgüterbereich / Jan Wirsam. Mit einem Geleitw. von Klaus Bellmann |
|---|---|
Involved |
Jan Wirsam (Verfasser) |
Published |
Lichtenberg (Odw.): Harland Media |
Extent |
XX, 315 S. : Ill., graph. Darst. |
Thesis |
Zugl.: Mainz, Univ., Diss., 2010 |
ISBN |
978-3-938363-28-7 |
Language |
|
Country |
|
Topic |
|
Subject |
Investitionsgüterindustrie, Innovationsmanagement, Adoption (Marketing) |
DDC notation |
|
Record ID |
1004896875 |
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