Title |
Differentiating market offerings using complexity and co-creation: implications for customer decision-making uncertainty / Olaf Plötner ; Jan Lakotta ; Frank Jacob. Hrsg.: ESCP, Europe Wirtschaftshochschule Berlin |
|---|---|
Involved |
Olaf Plötner (Verfasser) |
Published |
Berlin: ESCP |
Extent |
21 Bl. : graph. Darst. |
Language |
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Country |
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Topic |
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Subject |
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Series |
ESCP Europe working paper ; Nr. 53 |
Further information |
Literaturangaben |
Record ID |
1004974191 |
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