Title |
Grundlagen des Marketing / Philip Kotler ... [Übers. und Bearb.: Ralf Schellhase ; Birgit Franken] |
|---|---|
Involved |
Philip Kotler (Mitwirkender) |
Published |
München, Boston, Mass. [u.a.]: Pearson Studium |
Edition |
5., aktualisierte Aufl. |
Extent |
1176 S. : Ill. |
ISBN |
978-3-86894-014-5 |
Language |
|
Original language |
Englisch |
Country |
|
Topic |
|
Subject |
Marketing, Lehrbuch |
DDC notation |
|
Work |
Principles of marketing (dt.) |
Series |
Wirtschaft |
Further information |
Literaturangaben. - Zusätzliches Online-Angebot unter http://www.pearson-studium.de |
Record ID |
1006326391 |
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