Title |
Marketing : eine managementorientierte Einführung / von Franz-Rudolf Esch ; Andreas Herrmann ; Henrik Sattler |
|---|---|
Involved |
Franz-Rudolf Esch (Verfasser) |
Published |
München: Vahlen |
Edition |
3., grundlegend überarb. Aufl. |
Extent |
XX, 489 S. : Ill., graph. Darst. |
ISBN |
978-3-8006-3838-3 |
Language |
|
Country |
|
Topic |
|
Subject |
Marketing, Lehrbuch |
DDC notation |
|
Further information |
Literaturangaben |
Record ID |
1009717138 |
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