Title |
Naïve marketers : lay individuals' persuasion strategies / von Tobias Vogel |
|---|---|
Involved |
Tobias Vogel (Verfasser) |
Published |
[2011] |
Extent |
115 Bl. in getr. Zählung : graph. Darst. |
Thesis |
Heidelberg, Univ., Diss., 2011 |
Language |
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Country |
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Topic |
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Subject |
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DDC notation |
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Further information |
Enth. 1 Sonderabdr. aus: Personality and social psychology bulletin ; 36. 2010 und 1 weiteren Sonderabdr. |
Record ID |
101202511X |
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