Title |
Strategisches Business-to-Business-Marketing |
|---|---|
Involved |
Michael Kleinaltenkamp (Herausgeber) |
Published |
Berlin, Heidelberg: Springer Berlin Heidelberg |
Edition |
2. Auflage |
Extent |
Online-Ressource |
ISBN |
978-3-642-56084-2 |
Country |
|
Topic |
|
Subject |
Investitionsgütermarketing, Business-to-Business-Marketing, Lehrbuch |
Other editions |
Erscheint auch als Druck-Ausgabe: Strategisches Business-to-Business-Marketing : mit 54 Tabellen |
Persistent identifier |
urn:nbn:de:1111-201108271247 (URN) |
Further information |
Lizenzpflichtig |
Record ID |
101464674X |
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