Title |
Values in internal marketing : living the brand in sustainable banking / Heinz Brodbeck |
|---|---|
Involved |
Heinz Brodbeck (Verfasser) |
Published |
Baden-Baden: Nomos |
Edition |
1. ed. |
Extent |
269 S. : graph. Darst. |
Thesis |
Zugl.: Glasgow, Univ., Diss., 2012 u.d.T.: Brodbeck, Heinz: A new model of living the brand |
ISBN |
978-3-8487-0534-4 |
Language |
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Country |
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Topic |
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Subject |
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DDC notation |
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Series |
Wettbewerb und Regulierung von Märkten und Unternehmen ; Vol. 22 |
Other editions |
Erscheint auch als Online-Ausgabe: Values in Internal Marketing : Living the Brand in Sustainable Banking |
Record ID |
1034097571 |
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