Title |
Skizzen zu einem reputations-zentrierten Controlling des Corporate Brand Management (CBM) / Klaus-Peter Wiedmann. M2, Marketing & Management, Leibniz-Universität Hannover |
|---|---|
Involved |
Klaus-Peter Wiedmann (Verfasser) |
Published |
Hannover: Inst. für Marketing & Management |
Extent |
21 S. : graph. Darst. |
ISBN |
978-3-86700-089-5 |
Language |
|
Country |
|
Topic |
|
Subject |
Reputations-zentriertes Controlling |
Series |
Schriftenreihe Marketing, Management |
Further information |
Literaturangaben |
Record ID |
1047727048 |
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