Title |
Moderne Konzepte des organisationalen Marketing = Modern concepts of organisational marketing / Thorsten Kliewe ; Tobias Kesting (Hrsg.) |
|---|---|
Involved |
Thorsten Kliewe (Herausgeber) |
Published |
Wiesbaden: Springer Gabler |
Extent |
XXVI, 408 S. : Ill., graph. Darst. |
ISBN |
978-3-658-04679-8 |
Language |
|
Country |
|
Topic |
|
Subject |
Business-to-Business-Marketing, Investitionsgütermarketing, Beschaffungsmarketing, Wissenschaftstransfer, Aufsatzsammlung |
DDC notation |
|
Series |
Research |
Further information |
Beitr. teilw. dt., teilw. engl. - Literaturangaben. - Zusätzliches Online-Angebot unter DOI: 10.1007/978-3-658-04680-4 |
Record ID |
1047892464 |
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