Title |
Management von Markentransfers : der Einfluss des Kaufentscheidungsverhaltens auf die Erfolgsfaktoren / Carsten Schulze-Bentrop |
|---|---|
Involved |
Carsten Schulze-Bentrop (Verfasser) |
Published |
Wiesbaden: Springer Gabler |
Extent |
XXI, 257 S. : Ill., graph. Darst. |
Thesis |
Zugl.: Münster (Westfalen), Univ., Diss., 2013 |
ISBN |
978-3-658-03568-6 |
Language |
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Country |
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Topic |
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Subject |
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DDC notation |
|
Record ID |
1054225907 |
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