Title |
Zur Bedeutung von Vertrauensstrategien für den Aufbau und Erhalt von Kundenbindung im Konsumgüterbereich |
|---|---|
Involved |
Barbara E. Weißenberger (Verfasser) |
Published in |
Schmalenbach journal of business research : SBUR = Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf 50, 7-8, 1.7.2016, date:7.1998, Seite 614-640 |
Published |
1998 |
Language |
|
Country |
|
Subject |
Business and Management.
Business and Management, general. Marketing. Production.
Accounting/Auditing.
Management. Finance, general. |
Persistent identifier |
urn:nbn:de:1111-201607071037 (URN) |
Record ID |
1105611760 |
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