Title |
The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase - a critical investigation into gender differences / Ralf A. Brickau, Jasmin Cornelsen ; with a preface by Achim Fringes ; ISM, International School of Management, University of Applied Sciences |
|---|---|
Involved |
Ralf A. Brickau (Verfasser) |
Published |
Münster: readbox unipress |
Extent |
51 Seiten : Illustrationen |
ISBN |
978-3-96163-104-9 |
Language |
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Country |
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Topic |
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Subject |
|
DDC notation |
|
Series |
MV Wissenschaft |
Record ID |
1130880974 |
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