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Peter Gentsch

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots

Cham: Springer International Publishing et al., 2018

Title

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch

Involved 

Peter Gentsch (Verfasser)

Published

Cham: Springer International Publishing
Palgrave Macmillan
2018

Extent

XIX, 271 Seiten : 64 Illustrationen

ISBN

978-3-319-89956-5

Language

Englisch

Country

Schweiz

Topic

Management

Subject
algorithmic strategy
big data
business analytics
chatbots
data mining
digital marketing
digitization
machine learning
maturity model

Record ID

1154542904
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