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Philip Kotler and Roland Berger

The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business

Softcover reprint of the original 2nd edition 2016

Berlin: Springer Berlin et al. | to be released in Mai 2018

Title

The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business / Philip Kotler, Roland Berger, Nils Bickhoff

Involved 

Philip Kotler
Roland Berger

Published

Berlin: Springer Berlin
Springer
to be released in Mai 2018

Edition

Softcover reprint of the original 2nd edition 2016

Extent

VII, 113 Seiten : 43 Illustrationen

ISBN

978-3-662-56928-3

Language

Englisch

Country

Deutschland

Topic

Management

Subject
Branding
Business
Business process reengineering
Corporate growth strategy
Corporate strategy
Entrepreneurship
Management
Operational planning
Process-based response
Strategic brand management
Strategic management
Strategic planning
Strategy

Series

Quintessence Series

Record ID

1164662627
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