Title |
Marke 4.0 : wie Unternehmen zu digitalen Markenchampions werden / von Prof. Dr. Franz-Rudolf Esch |
|---|---|
Involved |
Franz-Rudolf Esch (Verfasser) |
Published |
München: Verlag Franz Vahlen |
Edition |
[1. Auflage] |
Extent |
XII, 259 Seiten : Illustrationen |
ISBN |
978-3-8006-5940-1 |
Language |
|
Country |
|
Topic |
|
Subject |
Markenerfolg |
Record ID |
1165164841 |
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