Title |
Der Sponsoring-Funnel : empirische Untersuchung eines modelltheoretischen Ansatzes zur Darstellung des Einflusses von Sportsponsering auf das Konsumverhalten in der Automobilindustrie / Janosch Levin Paulauskas ; Betreuer: Klaus-Peter Wiedmann |
|---|---|
Involved |
Janosch Levin Paulauskas (Verfasser) |
Published |
Hannover: Gottfried Wilhelm Leibniz Universität Hannover |
Extent |
Online-Ressource |
Thesis |
Dissertation, Hannover, Gottfried Wilhelm Leibniz Universität Hannover, 2018 |
Language |
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Country |
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Topic |
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Subject |
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Persistent identifier |
urn:nbn:de:101:1-2018101802080651705765 (URN) |
Record ID |
1169300928 |
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