Title |
Luxury-Co-Branding : eine Analyse der Bedeutung und Wirkung von Luxusmarken in Co-Branding-Allianzen / Darlene Whitaker |
|---|---|
Involved |
Darlene Whitaker (Verfasser) |
Published |
Hamburg: Verlag Dr. Kovač |
Extent |
LXXIII, 276 Seiten : Illustrationen, Diagramme |
Thesis |
Dissertation, Universität des Saarlandes Saarbrücken, 2018 |
ISBN |
978-3-339-10762-6 |
Language |
|
Country |
|
Topic |
|
Subject |
Luxusware, Markenpolitik, Strategische Allianz, Markentransfer |
DDC notation |
|
Series |
|
Record ID |
1175458562 |
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