Title |
Entertaining Persuasion : der Einfluss attraktiver Mediencharaktere auf die Wirkung von Brand Placements in Onlineformaten / vorgelegt von Patrick M. Gröner aus Schillingsfürst |
|---|---|
Involved |
Patrick Gröner (Verfasser) |
Published |
Würzburg |
Extent |
187 Seiten : Illustrationen, Diagramme |
Thesis |
Dissertation, Julius-Maximilians-Universität Würzburg, 2018 |
Language |
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Country |
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Topic |
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Subject |
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Further information |
Literaturverzeichnis: Seite 132-154 |
Record ID |
1208881744 |
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