Title |
Price Promotions : Enablers or Obstacles for Brand-Led Innovation Adoption – A Double-Hurdle Approach / Tobias Kuntner, Thorsten Teichert |
|---|---|
Involved |
Tobias Kuntner (Verfasser) |
Published |
Kiel, Hamburg: ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft |
Extent |
Online-Ressource |
Language |
|
Country |
|
Topic |
|
Subject |
new product introduction |
DDC notation |
|
Persistent identifier |
urn:nbn:de:101:1-2020102813372361156679 (URN) |
Record ID |
1220382760 |
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