Title |
Loss Leading as a Threat to Brands / Roman Inderst, Martin Obradovits |
|---|---|
Involved |
Roman Inderst (Verfasser) |
Published |
Kiel, Hamburg: ZBW – Leibniz Information Centre for Economics |
Extent |
Online-Ressource |
Language |
|
Country |
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Topic |
|
Subject |
loss leading
relative thinking reference-depending preferences product positioning
vertical differentiation
price competition price promotion jel:D11 jel:D22 jel:D43 jel:L11 jel:L15 |
DDC notation |
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Persistent identifier |
urn:nbn:de:101:1-2022051601431733286603 (URN) |
Record ID |
1257610112 |
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