Title |
Multisensory in stationary retail : principles and practice of customer-centered store design / Gunnar Mau, Markus Schweizer, Christoph Orient (editors) |
|---|---|
Involved |
Gunnar Mau (Herausgeber) |
Published |
Wiesbaden, Germany: Springer |
Extent |
XXV, 481 Seiten : Illustrationen |
ISBN |
978-3-658-38226-1 |
Language |
|
Original language |
Deutsch |
Country |
|
Topic |
|
Subject |
Einzelhandelsfiliale, Kundenorientierung, Ladeneinrichtung, Neuromarketing |
DDC notation |
|
Work |
Multisensorik im stationären Handel |
Record ID |
1258550369 |
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