Title |
Multisensory in Stationary Retail : Principles and Practice of Customer-Centered Store Design |
|---|---|
Involved |
Gunnar Mau (Herausgeber) |
Published |
Wiesbaden: Springer Fachmedien Wiesbaden |
Edition |
1st edition 2023 |
Extent |
Online-Ressource |
ISBN |
978-3-658-38227-8 |
Language |
|
Country |
|
Topic |
|
Subject |
Einzelhandelsfiliale, Kundenorientierung, Ladeneinrichtung, Neuromarketing |
DDC notation |
|
Work |
Multisensorik im stationären Handel |
Persistent identifier |
urn:nbn:de:101:1-2023020803065691660063 (URN) |
Record ID |
1280404248 |
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