Title |
Artificial intelligence in marketing analytics: the application of artificial neural networks for brand image measurement / Gerd Nufer, Manuel Muth |
|---|---|
Involved |
Gerd Nufer (Verfasser) |
Published |
Reutlingen: Hochschule Reutlingen |
Extent |
Online-Ressource |
Language |
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Country |
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Topic |
|
Subject |
artificial intelligence
brand management image measurement multilayer artificial neural network
connection weights
brand image marketing analytics |
DDC notation |
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Persistent identifier |
urn:nbn:de:bsz:rt2-opus4-37475 (URN) |
Further information |
In: Journal of marketing development and competitiveness 16, 1, S. 55-63 |
Record ID |
1282550004 |
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