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Bernd Skiera (1966-)

Diplomkaufmann

Name	Bernd Skiera
Time	1966- (Date of birth and death)
Place	Deutschland
Gender	männlich
Academic degree	Prof. Dr.
Profession	Diplomkaufmann (characteristic profession)
Related	Goethe-Universität Frankfurt am Main Deakin Business School Christian-Albrechts-Universität zu Kiel Deutsche Akademie der Naturforscher Leopoldina (Mitglied, Matrikelnummer 8068) (2023-)
Further information	Faculty of Business and Economics, Goethe University Frankfurt (& Professorial Fellow at Deakin University, Australia), Frankfurt am Main, Germany Inh. der Professur für Electronic Commerce an der Johann-Wolfgang-Goethe-Univ., Frankfurt Vorstand des E-Finance Lab; Projektleiter im von der Commerzbank unterstützten Retail-Banking Competence Center
Record type	Person
GND-Identifier	128566906
Record ID	128566906
Involved in show all Ads with benefits: field experiments in reward advertising Existence, antecedents and consequences of non-compliance in mobile app markets Existence, Antecedents and Consequences of Non-Compliance in Mobile App Markets Using Information-Seeking Argument Mining to Improve Service Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills Customer loyalty trajectory for B2B firms: unveiling patterns of retention Relationship between customers’ size of wallet, share of wallet, and total wallet: new insights from the blockchain Decoding blockchain data for research in marketing: new insights through an analysis of share of wallet Generative AI for scalable feedback to multimodal exercises Economic consequences of online tracking restrictions: evidence from cookies Overwhelming targeting options: Selecting audience segments for online advertising Digital embracement of firms: measurement, antecedents, and financial consequences How do privacy laws impact the value for advertisers, publishers and users in the online advertising market? A comparison of the EU, US and China How does the adoption of ad blockers affect news consumption? Mapping market structure evolution Using information-seeking argument mining to improve service Capturing retailers' brand and customer focus Dynamische Preisgestaltung in der digitalisierten Welt Economic value of data Estimating network effects in two-sided markets Dynamic Pricing in a Digitized World Dynamische Preisgestaltung in der digitalisierten Welt Evidence of protective role of Ultraviolet-B (UVB) radiation in reducing COVID-19 deaths The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value Visibility in organic search: why should managers and investors care about it? Data analytics in a privacy-concerned world Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms Social Media and Academic Performance: Does The Intensity of Facebook Activity Relate to Good Grades? The Benefits of Bundling Strategies Is laissez-faire regulation sufficient to protect consumers? Virtual portfolios as a new data source to analyze investment decisions What should be the dependent variable in marketing-related event studies? Sönke Alberszum 65. Geburtstag Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert Unternehmensbewertung auf der Basis von Kundenlebenswerten Ursachen eines Flatrate-Bias — Systematisierung und Messung der Einflussfaktoren Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften TACO: Eine neue Möglichkeit zum Vergleich von Mobilfunktarifen Digital attention map: unveiling digital competition using online search Managing your customer's tariff choice: what to do when your customers pay too much Do firms benefit from high discount rates of customers who purchase complementary products? Tariff-Specific Preferences and Their Influence on Price Sensitivity Managing risk of customer loss by customer equity reporting Customer equity reporting Do referral programs increase profits? Towards a better understanding: price-to-earnings ratios of high-growth firms Financial Chain Management : Prozessanalyse, Effizienzpotenziale und Outsourcing Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des "Peer-to-Peer Lending„ The value of financial innovations Prediction markets : fundamentals, designs, and applications How to make IT projects accountable in the network economy Recommendation intention and customer value in banking Web 2.0 im Retail Banking : Einsatzmöglichkeiten, Praxisbeispiele und empirische Nutzeranalyse Virtuelle Börsen im Marketing : wie Erkenntnisse aus der Finanzmarktforschung Marketingprobleme lösen können How incentive-based customer acquisition affects the value of the customer base A smart way to more transparency Hot or not? Usage of Web 2.0 applications by retail banking customers Grid Computing in der Finanzindustrie : Ein Herausgeberband des D-Grid-Projekts FinGrid Pricing of consumer loans on electronic lending marketplaces - (comm-)unity is strength?

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Katalog der Deutschen Nationalbibliothek

Bernd Skiera (1966-)

Ads with benefits: field experiments in reward advertising

Existence, antecedents and consequences of non-compliance in mobile app markets

Existence, Antecedents and Consequences of Non-Compliance in Mobile App Markets

Using Information-Seeking Argument Mining to Improve Service

Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills

Customer loyalty trajectory for B2B firms: unveiling patterns of retention

Relationship between customers’ size of wallet, share of wallet, and total wallet: new insights from the blockchain

Decoding blockchain data for research in marketing: new insights through an analysis of share of wallet

Generative AI for scalable feedback to multimodal exercises

Economic consequences of online tracking restrictions: evidence from cookies

Overwhelming targeting options: Selecting audience segments for online advertising

Digital embracement of firms: measurement, antecedents, and financial consequences

How do privacy laws impact the value for advertisers, publishers and users in the online advertising market? A comparison of the EU, US and China

How does the adoption of ad blockers affect news consumption?

Mapping market structure evolution

Using information-seeking argument mining to improve service

Capturing retailers' brand and customer focus

Dynamische Preisgestaltung in der digitalisierten Welt

Economic value of data

Estimating network effects in two-sided markets

Dynamic Pricing in a Digitized World

Dynamische Preisgestaltung in der digitalisierten Welt

Evidence of protective role of Ultraviolet-B (UVB) radiation in reducing COVID-19 deaths

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

Visibility in organic search: why should managers and investors care about it?

Data analytics in a privacy-concerned world

Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms

Social Media and Academic Performance: Does The Intensity of Facebook Activity Relate to Good Grades?

The Benefits of Bundling Strategies

Is laissez-faire regulation sufficient to protect consumers?

Virtual portfolios as a new data source to analyze investment decisions

What should be the dependent variable in marketing-related event studies?

Sönke Alberszum 65. Geburtstag

Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse

Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert

Unternehmensbewertung auf der Basis von Kundenlebenswerten

Ursachen eines Flatrate-Bias — Systematisierung und Messung der Einflussfaktoren

Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften

TACO: Eine neue Möglichkeit zum Vergleich von Mobilfunktarifen

Digital attention map: unveiling digital competition using online search

Managing your customer's tariff choice: what to do when your customers pay too much

Do firms benefit from high discount rates of customers who purchase complementary products?

Tariff-Specific Preferences and Their Influence on Price Sensitivity

Managing risk of customer loss by customer equity reporting

Customer equity reporting

Do referral programs increase profits?

Towards a better understanding: price-to-earnings ratios of high-growth firms

Financial Chain Management : Prozessanalyse, Effizienzpotenziale und Outsourcing

Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des "Peer-to-Peer Lending„

The value of financial innovations

Prediction markets : fundamentals, designs, and applications

How to make IT projects accountable in the network economy

Recommendation intention and customer value in banking

Web 2.0 im Retail Banking : Einsatzmöglichkeiten, Praxisbeispiele und empirische Nutzeranalyse

Virtuelle Börsen im Marketing : wie Erkenntnisse aus der Finanzmarktforschung Marketingprobleme lösen können

How incentive-based customer acquisition affects the value of the customer base

A smart way to more transparency

Hot or not? Usage of Web 2.0 applications by retail banking customers

Grid Computing in der Finanzindustrie : Ein Herausgeberband des D-Grid-Projekts FinGrid

Pricing of consumer loans on electronic lending marketplaces - (comm-)unity is strength?