Title |
Brand placements in video games: How local in‐game experiences influence brand attitudes / Moritz Ingendahl, Tobias Vogel, Alexander Maedche, Michaela Wänke |
|---|---|
Involved |
Moritz Ingendahl (Verfasser) |
Published |
Darmstadt: Hochschule Darmstadt |
Extent |
Online-Ressource |
Language |
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Country |
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Topic |
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Subject |
- |
DDC notation |
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Persistent identifier |
urn:nbn:de:hebis:ds114-opus4-3794 (URN) |
Further information |
In: Psychology & Marketing, 40, 2, S. 274-287 |
Record ID |
1288193661 |
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