Title |
Neuromarketing Attributes in the Context of Determinants of Business Behavior and Neurolinguistic Programming / Róbert Štefko, Zuzana Birknerová |
|---|---|
Involved |
Róbert Štefko (Verfasser) |
Published |
Berlin: Peter Lang Verlag |
Extent |
Online-Ressource, 170 Seiten |
ISBN |
978-3-631-89787-4 |
Language |
|
Country |
|
Topic |
|
Subject |
Neuromarketing, Neurolinguistisches Programmieren, Unternehmerverhalten, Verbraucherverhalten |
DDC notation |
|
Other editions |
Erscheint auch als Druck-Ausgabe: Neuromarketing attributes in the context of determinants of business behavior and neurolinguistic programming |
Persistent identifier |
urn:nbn:de:101:1-2023061919023256951667 (URN) |
Record ID |
1293218758 |
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