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Manfred Bruhn, Andrea Gröppel-Klein, Manfred Kirchgeorg et al.

Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline

Published in: Journal of business economics : JBE = Zeitschrift für Betriebswirtschaft : ZfB 93, 6-7, 28.2.2023, date:8.2023

Title

Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline

Involved 

Manfred Bruhn (Verfasser)
Andrea Gröppel-Klein (Verfasser)
Manfred Kirchgeorg (Verfasser)
SpringerLink (Online service) (Sonstige)

Published in

Journal of business economics : JBE = Zeitschrift für Betriebswirtschaft : ZfB 93, 6-7, 28.2.2023, date:8.2023, Seite 1055-1088

Published

2023

Language

Englisch

Country

Deutschland

Topic

Management

Subject
Business and Management.
Operations Management.
Organization.
Human Resource Management.
Accounting.
Business and Management.

DDC notation

658.8

Persistent identifier

urn:nbn:de:101:1-2023110413130775427397 (URN)
10.1007/s11573-023-01141-z (DOI)

Record ID

1308590504
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