Title |
Toolbox für Marketing und Management : Kreativkonzepte – Analysewerkzeuge – Prognoseinstrumente / Ralf T. Kreutzer |
|---|---|
Involved |
Ralf T. Kreutzer (Verfasser) |
Published |
Wiesbaden: Springer Gabler |
Edition |
2., überarb. u. erw. Auflage 2024 |
Extent |
XXI, 355 Seiten : 31 Illustrationen, 110 Illustrationen |
ISBN |
978-3-658-44989-6 |
Language |
|
Country |
|
Topic |
|
Subject |
|
DDC notation |
|
Record ID |
1327235978 |
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