Title |
Data-Driven Marketing : Kontextualisierung vs. Personalisierung im E-Commerce am Beispiel von Nachrichtenportalen / Mohet Luthra ; Gutachter: Dirk Lewandowski ; Betreuer: Frauke Schade |
|---|---|
Involved |
Mohet Luthra (Verfasser) |
Published |
Hamburg: Hochschule für Angewandte Wissenschaften Hamburg |
Extent |
Online-Ressource |
Thesis |
Bachelorarbeit, Hochschule für Angewandte Wissenschaften Hamburg |
Language |
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Country |
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Topic |
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Subject |
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DDC notation |
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Persistent identifier |
urn:nbn:de:gbv:18302-reposit-186577 (URN) |
Record ID |
1331272432 |
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