Title |
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy / Andreas Fürst, Mika Gabrielsson, Peter Gabrielsson, Jana-Kristin Prigge |
|---|---|
Involved |
Andreas Fürst (Verfasser) |
Published |
Erlangen: Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) |
Extent |
Online-Ressource |
Language |
|
Country |
|
Topic |
|
Subject |
Marketing’s role
Marketing organization Marketing function Marketing department’s influence
Marketing’s power
Marketing responsibilities Entrepreneurial marketing Entrepreneurship Commerce, Management, Tourism and Services |
DDC notation |
|
Persistent identifier |
urn:nbn:de:101:1-2411080411173.904060718525 (URN) |
Further information |
In: Journal of the Academy of Marketing Science 51.5 (2023). DOI:10.1007/s11747-022-00920-4 |
Record ID |
1347613684 |
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