Title |
Customer-Dominant Logic : Customer-Dominant Management as a New Target in Relationship Marketing / by Manfred Bruhn, Maxim Saleschus, Karsten Hadwich |
|---|---|
Involved |
Manfred Bruhn (Verfasser) |
Published |
Wiesbaden: Springer Fachmedien Wiesbaden, Imprint: Springer |
Edition |
1st ed. 2024 |
Extent |
Online-Ressource, XVIII, 425 p. 93 illus., 92 illus. in color. : online resource. |
Contains |
Subject and Characteristics of Customer-Dominant Logic -- From Customer-Dominant Logic to Customer-Dominant Management - Theoretical Foundation of Customer-Dominant Logic -- Core Elements of Customer-Dominant Logic. - Customer-Dominant Logic as a Management Approach -- Market Research in Customer-Dominant Logic -- Market Segmentation in Customer-Dominant Logic -- Marketing Strategies in Customer-Dominant Logic -- Marketing Tools in Customer-Dominant Logic -- Marketing Controlling in Customer-Dominant Logic -- Development Trends of Customer-Dominant Logic -- Literature Service: Scientific Contributions to Corporate Management from the Customer Perspective |
ISBN |
978-3-658-45352-7 |
Language |
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Country |
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Topic |
|
Subject |
Customer Relationship Management.
Marketing. Services. Customer-Dominant Logic Book
Customer-Dominant Management
Customer orientation Customer retention CRM Customer Relationship Management |
DDC notation |
|
Persistent identifier |
urn:nbn:de:101:1-2411270307466.375147769678 (URN) |
Record ID |
1349436259 |
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