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Person
Person

Person

Sabine Kuester

Kauffrau

Name

Sabine Kuester

Time

1994-2008 (Wirkungsdaten)

Place

Mannheim (Wirkungsort)
Deutschland

Gender

weiblich

Academic degree

Prof. Dr.

Profession

Kauffrau (characteristic profession)
Dozentin

Variant

S. Kuester

Related

Universität Mannheim. Lehrstuhl für ABWL und Marketing 3 (Prof. of Marketing)
Institut für Marktorientierte Unternehmensführung Mannheim (Wissenschaftliche Direktorin)

Further information

Promotionsort: London ; Ph.D.
Akademische Direktorin an der Mannheim Business School

Source

https://www.bwl.uni-mannheim.de/kuester/team/professorin-dr-sabine-kuester/ (Stand: 10.01.2022)

Record type

Person

GND-Identifier

135574609

Record ID

135574609

Involved in

show all

Artificial intelligence and social norms : empirical research on opportunities and challenges for AI in consumer interaction

Fueling innovation management research: Future directions and five forward-looking paths

Effective design of AI-based interaction tools in the company-customer interface

Essays in marketing and innovation : empirical investigations of customer ratings and project review decisions

Leveraging customer complaints in innovation development : a company-external and a company-internal perspective

Mobile marketing : an empirical investigation of consumer perceptions and behaviors

Mining unstructured data for market insights : a study of representation learning and its value for marketing

Internal Knowledge Exploitation – The Role of Sales Force Integration in New Product Development

Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement

Die Kommunikationswirkung des Sponsor-Event-Fits - Eine Analyse anhand einer Weltmeisterschaft

Managers' Marketing Alliance Formation Behavior : The Role of External Factors and Managers' Personality Traits

Customer Confusion: Wie Produktvielfalt dem Unternehmen schaden kann

Der Einfluss des Markenwertes auf die Unternehmensperformance

Der Einfluss des Markenwertes auf die Unternehmensperformance

How to Design International Loyalty Programs

The impact of brand value on corporate performance

An input-process-output investigation of NPD team performance

Brands as means of self-expression : a cross-cultural comparison

Brands as Means of Self-expression: A Cross-cultural Comparison

Die Bedeutung von Open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie

Die Bedeutung von Open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie
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