Katalog der Deutschen Nationalbibliothek

Marketing Tourism and Hospitality : Concepts and Cases / by Richard George

Richard George (Verfasser)
SpringerLink (Online service) (Sonstige)

Cham: Springer Nature Switzerland, Imprint: Palgrave Macmillan
2025

2nd ed. 2025

Online-Ressource, XXIX, 484 p. 206 illus., 166 illus. in color. : online resource.

Part I: Understanding Marketing in the Tourism and Hospitality Industry -- Chapter 1: Tourism and Hospitality Marketing Principles -- Chapter 2: Characteristics of Tourism and Hospitality Marketing.-Part 2: Understanding the Tourism and Hospitality Market -- Chapter 3: Tourism and Hospitality Consumer Behaviour -- Chapter 4: Tourism and Hospitality Marketing Research -- Part 3: Designing the Tourism and Hospitality Marketing Strategy -- Chapter 5: Tourism and Hospitality Marketing Planning -- Chapter 6: The Tourism and Hospitality Marketing Environment -- Chapter 7: Market Segmentation, Targeting, and Positioning. -Part 4: Implementing the Tourism and Hospitality Marketing Mix -- Chapter 8: Tourism and Hospitality Products, Branding, and Pricing -- Chapter 9: Tourism Distribution -- Chapter 10: Promoting and Advertising Tourism and Hospitality Products -- Chapter 11: Designing the Tourism and Hospitality Promotions Mix -- Chapter 12: Digital Marketing in Tourism and Hospitality. -Part 5: Understanding Tourism and Hospitality Marketing Issues -- Chapter 13: Quality Service Experiences through Internal and Relationship Marketing -- Chapter 14: Marketing Tourism Destinations -- chapter 15: Socially Responsible Marketing

978-3-031-65983-6

Englisch

Deutschland

Wirtschaft

Tourismusmarketing

urn:nbn:de:101:1-2504120431222.529176534866 (URN)
10.1007/978-3-031-65983-6 (DOI)

1362906816