Title |
Decoding blockchain data for research in marketing: new insights through an analysis of share of wallet / Björn Hanneke, Bernd Skiera, Thilo Gerwien Kraft, Oliver Hinz |
|---|---|
Involved |
Björn Hanneke (Verfasser) |
Published |
Frankfurt am Main: Universitätsbibliothek Johann Christian Senckenberg |
Extent |
Online-Ressource |
Language |
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Country |
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Topic |
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DDC notation |
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Persistent identifier |
urn:nbn:de:hebis:30:3-883055 (URN) |
Further information |
In: International journal of research in marketin, 42.2025, 3, Part A, S. 711-727 |
Record ID |
1383462283 |
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