Title |
Trend Management : How to Effectively Use Trend-Knowledge in Your Company / by Jörg Blechschmidt |
|---|---|
Involved |
Jörg Blechschmidt (Verfasser) |
Published |
Berlin, Heidelberg: Springer Berlin Heidelberg, Imprint: Springer |
Edition |
2nd ed. 2025 |
Extent |
Online-Ressource, XII, 123 p. 15 illus., 11 illus. in color. : online resource. |
Contains |
Chapter 1. About Trends in General -- Chapter 2. Excursus: Dealing with Fuzzy Information -- Chapter 3. Trend Analysis in Companies -- Chapter 4. Trend Research: Collecting Trend Information -- Chapter 5. Trend Analysis: Understanding Effects -- Chapter 6. Excursus: Thinking Traps in Trend Analysis -- Chapter 7. Trend Study: In-Depth Analysis of a Trend -- Chapter 8 -- Trend Radar: Overview of Relevant Trends -- Chapter 9 -- Trend Management as a Corporate Function -- Chapter 10 -- A Word in Closing |
ISBN |
978-3-662-70798-2 |
Language |
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Country |
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Topic |
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Subject |
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DDC notation |
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Series |
Business Guides on the Go |
Persistent identifier |
urn:nbn:de:101:1-2512200308413.037717078759 (URN) |
Record ID |
138490476X |
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