Title |
Kommunikatives Marketing : d. Wirkungsweisen u. ihre Bestimmungsgründe, dargest. am Beispiel d. Mischfuttermarktes / von Marcel Mangen |
|---|---|
Involved |
Marcel Mangen (Verfasser) |
Published |
Stuttgart: Ulmer |
Extent |
VII, 194 S. : 7 Ill. |
ISBN |
978-3-8001-8826-0 |
Topic |
|
Subject |
|
Series |
Bonner Hefte für Marktforschung ; 15 |
Further information |
Literaturverz. S. 179-194 |
Record ID |
202170446 |
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