Title |
Langfristige Marketingplanung : Konzeption u. Formalisierung / Cuno Beat Pümpin |
|---|---|
Involved |
Cuno Pümpin (Verfasser) |
Published |
Bern, Stuttgart: Haupt |
Extent |
XVI, 136 S. : 1 Beil. in Rückentasche |
Thesis |
Diss., St. Gallen |
Language |
|
Topic |
Wirtschaft |
Series |
Schriftenreihe des Forschungsinstituts für Absatz und Handel an der Hochschule Sankt Gallen ; 13 |
Record ID |
457862238 |
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