Title |
Innovationsmarketing : Interaktionsbeziehungen zwischen Hersteller u. Verwender innovativer Investitionsgüter / von Hans Georg Gemünden |
|---|---|
Involved |
Hans Georg Gemünden (Verfasser) |
Published |
Tübingen: Mohr |
Extent |
XXXI, 489 S. : graph. Darst. |
Thesis |
Zugl.: Kiel, Univ., Diss. |
ISBN |
978-3-16-344102-6 |
Topic |
Wirtschaft |
Subject |
Produktinnovation |
Series |
Empirische Theorie der Unternehmung ; Bd. 15 |
Record ID |
820051551 |
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