Title |
Werbung - Steuerung des Konsumentenverhaltens / Werner Kroeber-Riel u. Gundolf Meyer-Hentschel |
|---|---|
Involved |
Werner Kroeber-Riel (Verfasser) |
Published |
Würzburg, Wien: Physica-Verlag |
Extent |
216 S. : zahlr. Ill. (z.T. farb.), graph. Darst. |
ISBN |
978-3-7908-0269-6 |
Language |
|
Topic |
Wirtschaft |
Subject |
|
Series |
Konsum und Verhalten ; Bd. 1 |
Further information |
Literaturverz. S. [211] - 216 |
Record ID |
820501042 |
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