Title |
Strategische Marketingplanung in Warenhäusern : Anwendung d. Portfolio-Methode / Friedrich Wehrle |
|---|---|
Involved |
Friedrich Wehrle (Verfasser) |
Published |
Frankfurt am Main, Bern, New York, Nancy: Lang |
Edition |
2. Aufl. |
Extent |
XI, 289 S. : 29 graph. Darst. |
Thesis |
Zugl.: Münster (Westfalen), Univ., Diss., 1980 |
ISBN |
978-3-8204-6954-7 |
Topic |
Wirtschaft |
Subject |
|
Series |
Schriften zum Marketing ; Bd. 1 |
Record ID |
840312997 |
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