Title |
Werbung und Kommunikation / Hrsg.: Henning Haase ; Karl-Fritz Koeppler |
|---|---|
Involved |
Henning Haase (Herausgeber) |
Published |
Bonn: Dt. Psychologen-Verl. |
Extent |
257 S. : Ill., graph. Darst. |
ISBN |
978-3-925559-17-4 |
Language |
|
Topic |
|
Subject |
Werbepsychologie, Kongress, München <1985> |
Part of |
Fortschritte der Marktpsychologie : Grundlagen, Methoden, Anwendungen ; Bd. 4 |
Further information |
Literaturangaben |
Record ID |
861024249 |
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