Title |
Marketing fängt beim Kunden an : Taktik geht vor Strategie ; (Bottom-up marketing) / Al Ries ; Jack Trout. Aus d. Engl. von Mara Huber |
|---|---|
Involved |
Al Ries (Verfasser) |
Published |
Frankfurt/M., New York: Campus-Verl. |
Extent |
192 S. |
ISBN |
978-3-593-34329-7 |
Language |
|
Topic |
Wirtschaft |
Subject |
|
Work |
Bottom-up marketing (dt.) |
Record ID |
901074160 |
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