Title |
Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze / Werner Kroeber-Riel |
|---|---|
Involved |
Werner Kroeber-Riel (Verfasser) |
Published |
Stuttgart, Berlin, Köln: Kohlhammer |
Edition |
3. Aufl. |
Extent |
218 S. : Ill., graph. Darst. |
ISBN |
978-3-17-011636-8 |
Topic |
Wirtschaft |
Subject |
|
Part of |
|
Further information |
Literaturverz. S. 203 - 212 |
Record ID |
910298750 |
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