Subject heading |
Event-Marketing |
|---|---|
Definition |
Marketing von und durch Veranstaltungen und Ereignissen |
Synonym |
Veranstaltungsmarketing
Veranstaltung / Marketing Event marketing Eventmarketing
Eventmanagement (Quasisynonym)
Live-Marketing |
Broader term |
|
Related |
Erlebnismarketing (verwandter Begriff) |
Topic |
|
Source |
Vahlens Wirtschaftslex. |
Record type |
|
GND-Identifier |
4335461-0 |
Record ID |
940754541 |
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