Title |
Leadership in action : tough-minded strategies from the global giant / Helmut Maucher. [Engl. transl. by B. J. Perroud-Benson] |
|---|---|
Involved |
Helmut Maucher (Verfasser) |
Published |
New York, San Francisco, Washington, DC, Auckland, Bogotá, Caracas, Lisbon, London, Madrid, Mexico City, Milan, Montreal, New Delhi, San Juan, Singapore, Sydney, Tokyo, Toronto: MacGraw-Hill |
Extent |
XII, 160 S. |
ISBN |
0-07-041041-0 |
Language |
|
Original language |
Deutsch |
Country |
|
Topic |
Wirtschaft |
Subject |
Internationales Management, Multinationales Unternehmen |
Work |
Marketing ist Chefsache (engl.) |
Record ID |
941983447 |
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