Title |
Management von Produkt-PR : ein situativer Ansatz / vorgelegt von Marco Dick |
|---|---|
Involved |
Marco Dick (Verfasser) |
Published |
1997 |
Extent |
XII, 422 S. : Ill., graph. Darst. |
Thesis |
St. Gallen, Univ., Diss., 1997 |
Country |
|
Topic |
Wirtschaft |
Subject |
Produktmarketing, Corporate Communication, Situationstheorie |
Record ID |
952289458 |
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