Title |
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung / Alfred Kuß/Torsten Tomczak |
|---|---|
Involved |
Alfred Kuß (Verfasser) |
Published |
Wiesbaden: Gabler |
Extent |
X, 228 S. : graph. Darst. |
ISBN |
978-3-409-13683-9 |
Topic |
Wirtschaft |
Subject |
Marketing, Strategisches Management, Lehrbuch |
Series |
Lehrbuch |
Further information |
Literaturverz. S. 209 - 218 |
Record ID |
953558088 |
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