Title |
Die Nutzung Prominenter in der Werbung : eine Analyse vor dem Hintergrund unterschiedlicher Markenkonzeptionen / Anja Sohn/Michael Welling. [Ruhr-Universität Bochum] |
|---|---|
Involved |
Anja Sohn (Verfasser) |
Published |
Bochum: Ruhr-Univ. |
Extent |
54, XLIV S. |
Topic |
|
Series |
Arbeitspapiere zum Marketing ; Nr. 44 |
Further information |
Literaturverz. S. XXVIII - XL |
Record ID |
969496397 |
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